Social Media Marketing (SMM) involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote a brand, product, or service. It includes activities such as creating content, running ads, and engaging with followers to increase brand awareness, drive traffic, and generate leads. Social Media Optimization (SMO) refers to the process of optimizing a business’s social media profiles, content, and interactions to maximize engagement and improve visibility on social platforms. This can include optimizing profiles, increasing follower engagement, and using SEO techniques to improve discoverability on platforms like Instagram, Facebook, and LinkedIn.